behind opaque graphics but are bright in others, and while the lighting
generally gives the facade a gentle glow, individual frames can also be
animated, enhancing the facade’s dynamic qualities.
Inside, the original design included circular atriums dotted through the
building, which Nendo extended and joined up to create an elongated
canyon-like space of more than 58m that draws visitors into the back
of the building. A wall of some 200 frame-shaped boxes with video
monitors, digital signage and displays inside them was installed along
one side of the new atrium and the escalators were repositioned to
run through both the atrium and the wall. The new retail space is
designed as a hybrid shopping centre and department store; the frames
are used as a form of directory for the self-curated retail space that
comprises the majority of the site.
The frames on the facade line up with the frames within to create a
fascinating effect of depth. At the same time, all the light fixtures are
located within the void and aligned with the facade structure. Each
concealed frame is usually lit in white but is individually addressable
and colour-changing can be used for special events. Some frames ▼
The fixtures in the void are
aligned with the frames; this both
conceals them and avoids glare.
Selected frames are internally
illuminated for special events
using pre-programmed sequences