ACNE STUDIO, SEOUL 124 PROJECT
Stockholm archipelago. The clothing is shown against
softly reflective metal walls, freestanding in the open
space – but there is not a single decorative finish of a
Sweden is a land of light and air: vibrant light and
clean, fresh, invigorating air that can induce feelings of
euphoria and other worldliness. The shop’s atmosphere
is ethereal. You are cut off from views of Seoul; you
are enveloped in soft daylight, filtering through the
polycarbonate walls, and light from bare fluorescents
overhead, diffused by metal grids (lighting design by
Arup). We have played tricks with the music to increase
the sense of otherworldliness.
The store is also pristine. No equipment – no ducts
or pipes, no entrails or vital organs, no obtrusive
mechanical realities – disturb the atmosphere within.
Instead, they are piled up on the roof.
One last detail. The building sits on vegetation
typical of that found in the Swedish archipelagos:
wild plants of every description, including, of course,
Soft daylight filters through
the polycarbonate walls in
stark contrast to the brutal
concrete structure, creating an