BOLON E YEWEAR, SHANGHAI
PFARRÉ LIGHTING DESIGN
Gerd Pfarré’s lighting scheme for China’s largest
spectacles manufacturer (and third largest sunglasses
brand worldwide) is uncompromising in making the
merchandise the hero in Bolon’s first flagship store.
The lighting is integrated into the display elements
developed by interior designer Ippolito Fleitz Group.
An invisible LED strip behind the rear edge lights
the horizontal display panel. The three visible edges
are painted in solid white with a high opacity to
emphasise the panel’s homogeneous appearance. A
custom-made LED spot with oval lens is integrated
into the vertical fin providing a strong accent on the
individual glasses. The combination of the two gives a
precise and punchy effect. ‘The product presentation
is the focus, and one of its aims is to dominate the
overall store image,’ says Pfarré.
The reflection of the white floor has been used to
illuminate the highly reflective foil ceiling. The
designers wanted to prevent any light from the ceiling
touching the walls or displays, preserving their impact
on the space, free from scallops or shadows.
Product presentation dominates the overall store image